HR Fest is the first conference that focuses on the field of human resources, where it combines education and real stories from practitioners. This unique all-day event deals with topics such as education, psychology, corporate culture, leadership and brings together a community of experts in the field of human resources.
The goal of the conference is to create a space for networking, thanks to which employees can learn and be inspired in their work, help others find it, or show the company they work for to the right candidates.
Our goal was to create a website that will be clearly readable and will guide the user easily and quickly to the necessary information about the conference and the possibility to purchase tickets. We wanted to impress at first sight with distinctive typography, cheerful colors and playful animated graphics.
We have developed an intuitive event registration system that allows participants to log in easily and quickly. Our system allows you to track the number of registered users in real time, manage different types of tickets and automatically generate online tickets. Which significantly saves time and minimizes the administrative burden.
The main elements of the HR Fest conference are networking, creativity, sharing experiences, trending ideas, but also “failed stories” from professional life. Our intention was to create a logo that combines and represents these elements. We combined a playful cheerful color scheme and bold typography and designed a visual symbol in various color combinations. The new logo helped the HR Fest conference stand out from the competition and capture the target’s predominantly young community of human resources professionals.
For the HR Fest conference, we designed a brand pattern that is memorable and easily recognizable, but at the same time does not distract attention from texts and information. We also animated the individual elements where appropriate and thus achieved greater playfulness and uniqueness. We designed a brand pattern that can be adapted in color for various online and offline marketing materials.
