happywok hero logo
happywok hero mascot

HappyWok.sk

HappyWok.sk is one of the longest-running sellers of Asian food in Slovakia, and at the same time they also have one of the widest offers of this kind of a product..

In the last 15 years of their existence, they have built a stable place in our market, but at the same time, the time has come for a change of their brand as well as in a way of communication towards the customer.

HappyWok.sk

HappyWok.sk is one of the longest-running sellers of Asian food in Slovakia, and at the same time they also have one of the widest offers of this kind of a product..

In the last 15 years of their existence, they have built a stable place in our market, but at the same time, the time has come for a change of their brand as well as in a way of communication towards the customer.

Logo & brand manual

One of our first tasks was to take care of the creation of a brand manual, which did not exist until now. Its task is to unify marketing communication and give the brand a stable form.

Small changes also affected the HappyWok logo, which were modernized and adjusted so that it can be used in all required applications.

happywok zakladny variant

Basic variant

happywok black
happywok white

Alternative for online environment

happywok brown
happywok black white
happywok red
happywok orange

Logo on a solid color backgrounds

happywok colors

Colors

An important part of the brand manual is also the definition of the colors used, which we have expanded with new complementary and contrasting colors.

Brand patterns

For use on social networks and the website, we have also created completely new brand patterns that are used in various banners and posts.

happywok bg pattern
happywok bg red

Birth of the Wok

The begining

At one point we came up with the great idea of creating an avatar that would become the unmistakable face of the HappyWok.sk. It should be cheerful, playful and evoke a connection to Asian culture.

happywok mascot 360
dve papriky

Creating an avatar

After initial thoughts, we and the client agreed, that the avatar should be an embodiment of some kind of Asian food, since HappyWok sells Asian food. At the same time, it should be easy to modify it for various uses, especially on social networks.

Of all the ideas and first drafts on paper, the use of hot pepper clearly won. Subsequently, we created the first real models in 3D software.

Meet Happy Wok

After further adjustments and feedback, we finally created happy hot pepper with the name Wok. He is always smiling and likes to travel all over Asia, where he discovers all the exotic tastes.

Accessories

We have also created a large number of accessories for the Wok, which help us with its quick modification for use in different situations.

happywok doplnky

Preview photos
of categories

Photos of products
on the eshop

We also photographed products for HappyWok, which we use as product images in the eshop and for use on social networks.

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Photos of the store in Žilina

Design and UX changes

Although HappyWok.sk remained on the same platform as before, you probably wouldn't recognize the older version so easily. We made fundamental changes at the eshop in the area of UX and SEO optimization.

happywok ntb

Categories

As part of the website redesign, we sorted the client's products into categories that make it easier for customers to find their way around.

UX optimization of the ordering process

  • Order page redesign
  • Mobile first
  • Implementation of the payment gateway
  • Layout change
  • SEO optimization of categories

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Icons

We have added icons that help customers navigate more easily among the many products.

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Social
media

Based on the created brand manual and using the new Wok avatar, we prepare content for social media that is modern and easily recognizable.

Bonus

Thank you for reaching this far in our portfolio. As a bonus, the 10 fastest among you get a 5% discount on the e-shop happywok.sk:

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