Habesh is a Slovak brand of Ethiopian coffee. We collaborated with the founder Martin, to kickstart his new brand identity.
Duration: 4 months
Service: Eshop, Brand redesign, Marketing
Before our collaboration, the Habesh brand lacked a cohesive visual identity and was not attractive to new customers. The state of the e-shop and the visual design of the website did not correspond with the values and activities of the Habesh brand.
Old logo
Old packaging
The goal of the project was to bring a new wind without major changes to the logo of the brand, which is already quite well-known locally.
What did we create for the client? See a detailed case study.
Hours of research
Page audit
Brand workshop
Hours of work
For a quality outcome, we needed to conduct detailed research on the Habesh brand and Ethiopian culture.
To understand the brand and develop a better concept for the new branding, we started by creating mood boards.
To better understand the functioning of the Habesh brand, we held a 4-hour workshop and went through all the visions and values of the Habesh brand together.
The brand’s logo is well-known, so we decided on a partial redesign of the text element, which previously lacked distinction. The new bold typography was subsequently used as one of the brand elements.
Variant loga - Original
Variant loga - Bonrich
Variant loga - Hobeaux
Variant loga - Roc Grotesk - Condensed ExtraBold
Variant loga - Roc Grotesk - Bold
Variant loga - Roc Grotesk - Compressed ExtraBold
In the redesign, we created a new color system that is very vibrant and better reflects the brand’s values.
Farby – primary
Farby – secondary
The new brand required a change in the main communication element. For the mentioned typographic update of the logo, we used the Bonrich font. As a complementary or secondary font, we chose Roc Grotesk due to its wide range of weights.
Typografia – primary
Typografia – secondary
Once we prepared the color scheme and typography, the only thing left was to create a visual element that the brand could use across various materials, making it instantly memorable.
Patterns & badges
After creating the new foundations of the brand, it didn’t just stay with the visualizations, but we started to put the new brand into practice, as the first big challenge was to redesign the packaging of the main product, namely the coffee packaging.
Each coffee received its own color from the newly created brand palette. Combined with the brand pattern and new typography, the coffee packaging acquired a fresh new look, which the client was very satisfied with.
The first packaging concepts - Original
The first packaging concepts - Guadeňa
The first packaging concepts - Sleep well
The main task was distinctiveness and easy memorability, and we succeeded in creating new packaging. The goal was to incorporate Ethiopia, the origins of Habesh coffee, into the visuals, which was achieved.
Package - Exclusive
Package - Werka
Package - Sleep well
Package - Fifty - fifty
Package - Offiska
Package - Guadeňa
Package - Aricha adorsi
Package - Original
Package - Aricha
Slogans that are easy to remember are also important for the brand. We created 3 brand slogans for the client, which were also used for offline graphics.
Poster 1
Poster 2
Poster 3
Eshop homepage
Brand manual – Brand core
Brand manual – Who we are?
Brand manual – Pillars of brand communication
The client had a request to create a customized e-shop that would reflect the uniqueness of the products and provide a seamless shopping process.
The result? We successfully completed the mission. This project shows our ability to create tailor-made e-commerce solutions. Thanks to the cooperation, we transformed an outdated e-shop into a modern and unique one.
Eshop homepage
Eshop – shopping cart
Eshop – about us
Our goal is for visitors to our sites to feel comfortable and quickly find what they are looking for.
Performance?
How quickly and efficiently a webpage loads and renders for users. This metric encompasses several factors that impact the overall speed and responsiveness of a website. It include loading Speed, FCP, LCP, TTI, Interactivity, Visual Stability, Optimization.
Structure?
How well a webpage is constructed for optimal performance. It evaluates the quality of your site's code and adherence to best practices that impact load time, user experience, and overall site efficiency
Time to Interactive?
How long it takes for your page to become fullyinteractive. A good user experience is 2.5s or less.
Speed index ?
How quickly the contents of your page are visiblypopulated. A good user experience is 1.3s or less.
In addition to the brand and the new e-shop, we also helped the client with a marketing strategy in the online space, the design of PPC banners, filming videos about Ethiopian coffee, and short advertising spots as part of a successful collaboration.
PPC banner 1
PPC banner 2
PPC banner 3
PPC banner 4
